K2 MARKETING AUTOMATION JOURNEY – Making use of your communication channels

26 July 2019By Marianela Queme

Marketing automation across multiple channels As marketing automation evolves, email marketing is becoming less and less one of the main channels to get your message across to your customers. Making the inclusion of different channels is vital to any marketing campaign. Think of email marketing as the preferred channel but slowly becoming the “Graham Bell communication device” of marketing. Marketing communication needs to evolve, become more efficient and reach more audiences through diverse (multi-)channels.  Getting your message across It’s important to use marketing automation to get your message across many channels as you think relevant to your campaigns. Even important Lees verder

Marketing Automation ‘Maturity’ sessie

28 June 2019By Arnout Kelderman

Afgelopen dinsdag 26 juni 2019 hebben wij voor Platform voor Klantgericht Ondernemen (PvKO) de sessie over Marketing Automation ‘Maturity’ begeleid. De middagvoorzitter was K2-er Ruud de Bruijn en wij hadden vanuit ons klanten netwerk Coen Wiers van Rabobank gevraagd om te delen waar zij staan qua ‘Maturity’ van Marketing Automation. Een interessante en inzichtelijke sessie waarbij, vanuit onze partner Oracle, Alex Ballering als spreker een verhaal vertelde over Benu Apotheken. Het contrast qua ‘Maturity’ was interessant om te zien. Twee grote bedrijven en beide in een totaal andere fase van ‘Maturity’. Wij gaan in de toekomst meer sessies organiseren over Lees verder

K2 Marketing Automation Journey – A month into building the K2 Marketing Automation Cloud

15 April 2019By Marianela Queme

It’s been just over a month since I started working at K2 Marketing where I was invited to join them as their Technical Lead and Mautic expert. During this month, I have been assigned to work with Mautic related projects and also setting up a SaaS solution based on Mautic to create and build the K2 Marketing Automation Cloud. As you may know K2 is made up of extremely talented marketeers with vast experience and endless knowledge. Many of the tools they work with are well known in the marketing world and have been built to address complex marketing scenarios Lees verder