K2 MARKETING AUTOMATION JOURNEY – Making use of your communication channels

26 July 2019By Marianela Queme

Marketing automation across multiple channels As marketing automation evolves, email marketing is becoming less and less one of the main channels to get your message across to your customers. Making the inclusion of different channels is vital to any marketing campaign. Think of email marketing as the preferred channel but slowly becoming the “Graham Bell communication device” of marketing. Marketing communication needs to evolve, become more efficient and reach more audiences through diverse (multi-)channels.  Getting your message across It’s important to use marketing automation to get your message across many channels as you think relevant to your campaigns. Even important Lees verder

Wat is Datagedreven Marketing ook alweer?

17 July 2019By Ruud De Bruijn

Wat is datagedreven marketing? Je hoort en leest de laatste tijd weer vaker over datagedreven marketing of in het Engels: datadriven marketing. Omdat ik hier al vele jaren mee bezig ben, vroeg ik mijzelf af wat dit nu eigenlijk betekent. Je kent het wel, je doet iets al jaren zonder dat je exact weet wat het betekent, qua definitie bedoel ik.  Een korte, maar zeker niet volledige, omschrijving van wat data-gedreven marketing is en doet: datagedreven marketing is een proces waarbij marketeers inzichten krijgen en trends herkennen verwerven door diepgaande analyse op basis data.  Aldus de vrije vertaling van de Lees verder

K2’s 2019 Summer Meetup!!

12 July 2019By Marianela Queme

It’s not all work at K2 Marketing, we also know how to have a bit of fun. And we do so by combining a brainstorming of great ideas with a few dishes we all share and enjoy. Obviously the resulting conversations that come out of a mash up like this is always very interesting. Like feedback from Robert about working with agile groups, or RJ’s expert talks about customer experience. It’s a great way to share our knowledge and to learn from each other.One of the most important aspects is bonding as co-workers and making our working environment a fun Lees verder